Xpressfit
Complete transformation of the website of a next-gen sports studio in Paris, from architecture to optimization for enhanced performance and visibility.
About the business
XpressFit is a modern sports studio located near Paris, offering high-quality services to customers in small groups.
It offers state-of-the-art equipment such as coaching, electrostimulation, ultrasound and summer courses.
Its commitment to offering exceptional sports experiences sets it apart in the industry.
Needs and challenges
The existing website did not effectively represent XpressFit’s professional identity and lacked an attractive design.
The customer had already called in a graphic designer to create a brand new visual identity and material for its communication on social networks, as well as mock-ups for the future website.
The site’s architecture needed to be reworked, based on the main competitors in the field of sports electrostimulation. This was to enable the site to be better optimized for search engines (SEO).
The main objectives were to improve the user experience, make the site’s content easier to grasp, increase the conversion rate and improve visibility.
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Results
The new website has achieved remarkable results in meeting the needs and challenges identified.
It is now fully responsive, guaranteeing optimal performance on all devices, and its fast loading speed enhances user satisfaction. The rethought user experience (UX) design guides visitors through a fluid journey, resulting in increased conversion rates and the attraction of new customers.
In addition, major efforts have been made to improve the website’s visibility in search engine results through meticulous local search engine optimization (SEO) work.
By implementing effective SEO strategies, including keyword optimization and on-page SEO techniques, XpressFit’s website achieved higher rankings, generating valuable organic traffic and leads.
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