Deep Blue Cozumel
Complete overhaul of the website of a Mexican diving centre, with a switch to multilingual content and the creation of advanced booking modules.
Company profile
Deep Blue Cozumel is a long-established dive center on the island of Cozumel, renowned worldwide for the quality of its seabed and drift dives.
Since the Covid-19 pandemic, the tourism industry has taken a hit, and the turnover of the island’s dive centers has fallen sharply.
It was with the main aim of boosting sales that the dive center decided that a redesign of their website was necessary.
The site before the redesign
The original site had fallen into disrepair.
It lacked a module for booking services, and had a rather limited number of pages with an unattractive design.
Changes with the redesign
The site has been completely redesigned, and everything has been optimized:
- new, modern and professional graphics
- complete change of site architecture (creation of new pages, SEO optimization of slugs and tree structure)
- change of CMS (to WordPress), with an intuitive dashboard to enable customers to manage certain essential aspects of content such as rates, schedules, hotels, etc.
- creation of an advanced booking system that enables divers to register, take a deposit calculated according to their order, and have them sign administrative papers electronically online, which are then sent in PDF to the dive center
- All data is processed and stored on the site’s own server, with no third parties involved, for total control over user data.
- The site is now multilingual, with a Spanish version in addition to English.
