Wikimedia France Association

Redesign of the donation campaign page for the Wikimedia France association

Wikimedia France donation page on devices.
A professional page that highlights the association's activities and optimises the conversion rate of internet users into donors.

Project presentation

Wikimedia France is an association that has been working since 2004 to provide free access to knowledge by supporting contributing communities and promoting Wikimedia projects, including the famous free encyclopaedia Wikipedia.

Each year, the association launches a fundraising campaign to secure its activities for the coming year. For the 2026 campaign, Wikimedia France decided to redesign the existing page, which had been created internally, with the following objectives:

  • to have a more modern and professional look that inspires confidence.
  • better present the association’s activities and how the money raised is used.
  • be able to reuse the page for future campaigns by making the necessary changes.

Visuals of the new page created

Achievements

The new page is based on the association’s existing graphic charter and offers the following features:

  • calculator for the amount given after tax deduction according to status (individual/company).
  • integration of the donation form from the iRaiser platform.
  • registration form for the association’s newsletter.
  • modal windows to present the association’s various areas of work.

The association is proud to have achieved its fundraising goal of €350,000 for 2026 within the time frame set for its campaign, and will be able to reuse this page for the next campaign by updating its content.