Solskin Art

Redesign and optimisation of a blog on art history and Parisian culture.

mockup site Solskin art
A new visually striking, secure website with effective audience management.

About the project

Solskin Art is a blog providing information about art and cultural exhibitions in the city of Paris.

The articles are primarily aimed at art history enthusiasts and those with a keen interest in culture.

Why a redesign?

The original website was becoming outdated and was starting to cause serious management issues. In addition to security issues and excessive complexity, the newsletter system was not functional and poorly positioned on the website.

The blog author was also a victim of regular bot registrations and daily spam.

The project was intended to resolve these issues and bring about improvements in terms of performance, accessibility, and aesthetics.

Results

The new blog has greatly improved in loading speed and has a much better image than the original one.

All articles have been recovered, and some had to be converted to the basic WordPress editor for this purpose (which also ensures better portability in the future, if necessary).

A Dark/Light mode has been added for visual comfort when reading articles.

A genuine newsletter system has been integrated, with settings to ensure good email deliverability, which was not the case before.

The site architecture, and more specifically, the categorisation of the numerous articles, has also been revised to make the content on the site clearer and facilitate access to information.