About the client

Manuela Levalet is an independent entrepreneur who works as a freelancer and offers her services in writing, proofreading and editing texts.

In particular, she assists companies in gaining visibility on the internet by writing search engine optimised content for them.

Project requirements and challenges

Manuela already had her own website, but it had been put together quickly without professional help.

It did not convey the professional image that Manuela wanted to convey to her visitors, and it was also difficult for her to make changes or update certain content.

The website was also not very effective and, to make matters worse for its business, was not optimised for search engines (on-page SEO).

From the outset, the project was to build a new showcase website with a blog where Manuela planned to publish her content. The result had to be attractive, professional, and facilitate conversion.

Results

The new website was immediately embraced by Manuela, who loved its sleek, minimalist design.

Manuela was already familiar with the WordPress blog post publishing tool, so she did not have to learn how to use the interface of her new site, which remained unchanged.

The site has undergone a huge performance boost, notably through the use of lighter tools for construction, as well as the adoption of vector format images to illustrate the pages.

Manuela writes content for her blog to gain visibility on the Internet and showcase her writing skills.

In addition to the blogging system, the site features a GDPR-compliant contact form that allows it to receive enquiries from potential customers.