Deep Blue Cozumel

Complete redesign of the website for a Mexican diving centre, including conversion to multilingual and creation of advanced booking modules.

Dive courses in Cozumel promotional website on devices.
An enhanced brand image and greatly simplified booking process, resulting in huge time savings and more online bookings.

Company presentation

Deep Blue Cozumel is a long-established diving centre on the island of Cozumel, renowned worldwide for the quality of its seabed and drift diving.

Since the Covid-19 pandemic, the tourism industry has taken a hit and the turnover of the island’s diving centres has fallen sharply.

With the primary objective of boosting sales, the diving centre decided that a redesign of their website was necessary.

The website before redesign

The original site had become very outdated.

It did not have a module for booking services, and had a fairly limited number of pages and an unattractive design.

Changes with the redesign

The website has been completely redesigned and optimised:

  • new modern and professional graphic charter.
  • Complete overhaul of the site architecture (creation of new pages, SEO optimisation of slugs and tree structure).
  • CMS change (switch to WordPress), with an intuitive dashboard allowing the client to manage certain essential aspects of the content such as prices, timetables, hotels, etc.
  • Creation of an advanced booking system that allows divers to register, pay a deposit calculated according to their order, and electronically sign administrative documents online, which are then sent in PDF format to the diving centre. All data is processed and stored on the site's server without going through third parties, for total control over user data, and everything is synchronised in a spreadsheet that the team has access to.
  • The website has been converted into a multilingual site, with a Spanish version in addition to English.