About the client

Coline has been working in the wellness sector since 2009. A passionate freelancer, she has built up a large network of clients in the Paris region thanks to her unique offering in her field, combining reflexology, massage and energy healing.

Very early on, she understood the importance of having a website to complement her communication on Instagram, the social network where she generates the most leads.

However, his original website was hacked several times, to the extent that its content was completely lost.

Project requirements and challenges

Coline’s first request was to have a new website that would be immune to the attacks she had been subjected to in recent years.

We had free rein to define a new visual identity and a well-designed site map.

As her business requires her to manage hundreds of appointments each quarter, she also wanted to integrate her online calendar system into her website for a better user experience.

Coline also wanted to build her website on a scalable system that would allow her to easily add the online course platform functionality she is working on.

Alongside its Instagram network, we also decided to include an email capture system to build its audience and be able to notify its subscribers by email when its online training course goes live in the future.

Results

In early 2024, Coline proudly shared her new website with her community of over 6,000 followers on Instagram. It was an instant success!

Simplified appointment booking via a new system

Formerly a Calendly customer, we migrated her system to Cal, an open-source, feature-rich appointment scheduling platform that is completely free for freelancers.

Coline can activate or deactivate the integration of her calendar on her website with a single click in her dashboard. A message then informs her visitors that her schedule is already full and invites them to follow her on Instagram to find out the next opening date.

Simplified management

Coline subscribed to the IT outsourcing and maintenance package so that she could focus on her business and content management.

Like all the websites we produce, his website has been carefully designed to ensure its optimisation and security.

Several tutorials and sessions were conducted to enable him to become more self-sufficient in:

• managing her online calendar in the new system set up for her. This includes managing schedules and blocking out appointment slots for each term.
• The addition of testimonials from former customers, which are automatically displayed on the website.
• Adding press appearances via the dashboard for display on the website.
• Minor changes to content.